Featured Atlanta New Homes Expert: Joan Hertz

Atlanta new homes expert Joan HertzThis month’s featured Brock Built employee is Sales Manager Joan Hertz. Joan has worked for Brock Built since 1998, and she enjoys watching communities go from dream to reality. We had the opportunity to interview her and here are our questions and her answers. Q. What are your duties at Brock Built? I do a lot of record keeping and analysis of new communities. A. For our new communities I create the themes and concepts, decide on floor plans and implement marketing campaigns. I also help train agents to make sure they are up to date on all of our properties. Q. How do you select a good location for a neighborhood? A. It’s based on a number of factors: location, demographics, sales in the area, and the price point of other homes sold in the area. But what we really want is a community that will excite buyers. When they visit our Brock Built communities we want them to immediately picture themselves living there. Q. How did you decide to work in real estate? A. I was helping an agent that was selling properties to all of the employees in my husband’s company who had been transferred. Relocating to a new city can be stressful and confusing, so I would take them to the areas I thought were gorgeous. After a while the agent convinced me to get my real estate license. She knew this was my calling. Q. What about Brock Built drew you to the company? A. The company’s president, Steve Brock, has such a great vision of what he wants, and he always wants to be the one setting trends and staying at the forefront of innovation. Q. What is it like to watch an area go from raw land to an active community? A. It is extremely exciting because you are creating something new where people and families will come to live. Q. What separates Brock Built from other home builders? A. Our attention to detail and making sure the customer is satisfied. Also, our homes include many features that are not standard with other builders. Q. What are some of the most exciting properties available from Brock Built? A. Our properties are all unique. Some are just now being developed, like Adam’s Vineyards in Norcross which will have a four-acre central park with the old vineyards that were originally on the property. It’s also within walking distance of downtown Norcross. Q. When you are not working, what do you like to do? A. I love to spend time with my family and five grandchildren at our lake house, but I confess I spend a good amount of my personal time looking at new trends and studying the market — it really is fascinating to me. Q. Tell us something about you that other people may not know. A. I was born in England, and after growing up in Rome, Italy, I moved to Atlanta 34 years ago. I have to two wonderful children and five fabulous grandchildren. My grandchildren range in age from four to 13 years old. To learn more about Brock Built’s new homes in Atlanta call 404-472-5707 today.